Having spent the majority of the last ten years working in fashion in some form or another, it goes without saying that I have seen a lot of fashion photography. I’m not the first to concede that fashion photography is a brutal world to break into dominated by a handful of stalwart talents and requiring a delicate balance of creativity, compromise, ego and humility to succeed. Which is exactly why I am doubly impressed when a relative newcomer manages to break onto the scene and show us something we haven’t seen before.
Here are a few of my favorites du jour.
David Benjamin Sherry first caught my eye when he curated a show called A Song For Those In Search of What They Came With at the late, great Bellwether Gallery. When I realized he was shooting fashion as well, I was blown away by the results – an uncommon marriage of ground breaking art and intriguing commercial work.
David Benjamin Sherry
Marcus Pritzi’s work caught my eye a while back when I saw the work he did for Joop.
Lately, a lot of things I love come from Sweden and so does Lina Scheynius. Often photographing herself and friends, she caught the eye of fashion editors with her dreamy, erotic images.